Friday, 10 April 2015

CHANGING WORLD OF WORK AND PSYCHOLOGICAL CONTRACT

By – Satish Rauniyar



Abstract

The world of work is changing as rapidly to make better world of work, it may be positive or negative. I talked with some of people to know more about it. Change in working comes from the new idea, suggestions, and comments. Importance of health and safety for employee for their protection, changing the war of job, migration of employee from one country (From Nepal) to another to get good amount of salary, technology- how the rapid growth of technology is changing way of work, how psychological contract is important for HR managers to motivate and understand the demand of the employee.
Contents

                                                                                  

1.   Background

The technological, economic and social conditions that shape workplaces and workforces is changing rapidly and profoundly. The political, administrative and technical approaches that we apply to health and safety policy must be equal to this pace of change. The workforce to embrace change in skills, in technology, in materials and in production processes. World is changing rapidly, if we prepare by learning current working way it will be worth in future so, I chose the topic “The changing world of work and the psychological contract” to find more about it. I am going to write about how the world of work is changing, Health and safety for the employee, changing the war of job, Migration to get good job, technology – how technology is changing, psychological contract and the type of psychological (Relational and traditional), to understand more about any person we can know by their CV.

2. Changing world of work

As the flow of time whole world of working is changing rapidly (The way of work, way of treating employee) this all thing is changing to make better world of work. Change may be positive or negative, without changing we cannot achieve new goals and better management. In this word change in technology is making distance to short. A good change in any industry can built a new image for company applying new tricks like google is the one of the best company to learn about the change and flexibility that they have created a new image of working by breaking the old rules of working. Changes comes from different way (From feedback of customers, suggestion of any employee or comment of any people) New work isn’t place we go or learn, we can create change, change in working way that comes from every people, their thinking makes different. Most of people thinks that a lazy person cannot do anything but most of lazy person try to make their work easy and comes with different idea that changes the way of working. Most of company are based on their employee because they play the main role in the company. But as the world is changing there are some company that runs the company without employee but it’s not good idea because the company without employee can never do anything new or make a progress it all automatic machines that will do the thing they are made to do. Mostly the in European country and world of work is changing rapidly. The most fast developing county Qatar is developing in sector of business that the country is also best place to work and do the business. In this changing world of work the organization are being so much flexible and the HR department is trying to understand about the employee to make their work easier and giving them. How the psychological contract plays the main role to make a better organization with understanding the problem of the people in the organization, The HR department to help the organization to develop. While writing this report I wanted to know more about the changing world of work the work is changing and making work so effective in organization. HR manger have many responsibility of understanding about problems of all people in organization and comment on them or do positive things for the people in organization
To know more about it. I asked some of my family and friends. They said now days most of company are so much flexible, if any employee gets bored the HR department change the way of working as well as their work there work too sometime. If any employee are not comfortable to work or they want to change something

 

3. Health and safety

Now days in big company (likes apple) runs with a large numbers of employees and there is risk injuries causes serious health damages that can spoil the whole the employee and their family. So, now day most of the company and employee are aware of this factor. Now they aspect health coverage from the company they want to work. “Worker protection must reconcile itself to radical change” (Europe Agency for safety and health at work, 2014) this says that worker have right to get health coverage from the company they are working. HR manager is still not able to provide Health and safety to people in organization and cause of this also employees are being not satisfy with their job.

4. Changing the war of job (Clifton, 2011)
Now there are seven billion people on earth among them five billion are adult and three billion who want to work, about four billion of people want to work full time but only one hundred two million jobs are available. This says sixty percent of people don’t have job. And because of this job for newly graduated students are not able to get proper job, most of newly graduated student are seeking for job. Company always want experience employee they only take the people who have more experience least one or two year. That will affect company will start hiring new people in there company and HR manager will have to fire there old employees without any reason will may make big problem to HR manger.

5. Migration to get good job (From Nepal)

In Nepal 400,000 young people enter labor market as estimated. Many of them goes to foreign countries for job. Mainly young migrants are supported to go overseas for employment as they are not able get good amount of salary and good working way. Many of them have both formal and informal information about migrating to overseas for better job and get good amount of salary and to learn new way of working. Social inclusion to youths help them positive attitudes among migrants and native youth which brings better knowledge in marginalization and discrimination among the people. So they can be aware of the responsibilities and opportunities of migration. This is causing decrease in amount of labor in Nepal and increasing demand of labor.
As deep I wanted to know the why people are interested to go aboard instead of working in on country most of they said they are not able to get job with good working hour and the salary of the labor are so that cannot run their family life so in search of better working hour and better salary they want to go abroad and work there.
I talked with some of person who is currently working abroad, with following question
a.      Why you wanted to work abroad instead of working in our own country?
They said, working style is completely different from our country, they are well trained in every field we can learn so much from them, from skilled manpower they can learn more things to in effective and in well manner. So, on for better experience and develop career opportunity like Europe is the best place to work and study
In Nepal so many factors people cannot work well cause of politics, strikes.

6. Technology

As new technology is arriving it causing rapid change in world of work. Innovations have changed the whole world of working, in 19th century most of the company use to keep files, data in hard copy form but now technology has changed the whole way of data keeping to publishing yearly or statement of the company. In hospital sector technology is improving the way of working and also caring the patient. New technology is making every work flexible and decreasing the time of work. New innovation’s in technology now days and in future is changing the whole world of work easy and comfortable.
In the changing world of technology now days the technology like social networking sites like Facebook is best way to advertise any product instead of advertise in any newspaper or on any TV channel because in Facebook any company can directly make a good contact with costumers.
While I was talking about the Facebook to the people, they said it one of the basic thing to be updated (News, company, or Discovery) but in most of their office Facebook has been banded. Because most people use to spend their time on Facebook at working site.

 

7. Psychological contract

According to (Guest , 2007), a psychological contract with the perception of both parties to the employment relationship, it implies the unwritten set contract, expectation every time between every members of an organization to manager. Psychological contract can be define as the expectation from each other in organization. Being HR manager it’s important to know about our employee to motivate them for their good work and suggest to improve if employee is doing wrong. Manager should know their employee problems, flexibility they want when they are in trouble or out city. A good psychological can’t boost the performance but it make strong relationship between the members of organization, bad psychological contract between the employees can break any organization because money cannot satisfy every member because they always have different expectation form the organization, it also de-motivates the employee, fulfilling psychological contract creates the feeling of being valued, leads to positive outcomes, increases the trust for employee.
Researchers have categorized psychological contract into two forms: Transactional and relational contract (Shampiro, 2004) Relational contract such term terms as loyalty and stability. Employee relation contract make them to work more as over time if they are being paid or not doesn’t matter, the change in organization according to the employee demand a necessary. Relation include not only about the job it should be in term of career, training, development, job security and support in personal problems. At another side of relational contract absorb more of the risk from economic downturns. Workers favor employers who offer them a relational psychological contract as opposed to the more limited transactional type. In turn, employers are likely to offer relational contracts to particularly valued workers than to workers who contribute less.
Transactional psychological contract are specific, operating transactional obligation in the in the psychological contract, In addition, (Guest , 2007) observes that transactional psychological contracts include such terms as narrow duties and a limited r short term duration. Workers with transactional contracts tend to adhere to its specific terms and to seek employment elsewhere when conditions change or when employers fail to live up to their agreement. Transactional contracts shift the risk associated with economic uncertainties from the employer to workers.

8. Critical self-reflection

While working on this report I read many article, news, Magazine and talked with people to know more about changing world of work and psychological contract. Learning about the changing world of work and psychological contract also made change in my life and they of my thinking of any organization as well as in my personal life and in my college. Being HR manager we have to understand about all people in organization. It’s like making good friend circle in organization and discuss about our all problems to each other and solving it together. Change is for good to do any old work in more effective way, if we are not able to do any work we need to change the way of our working to get succeeded the cycle of  changing world of work will never stop there is always better way to the work then current way. So I started the making change in life to make it better than before. “People are migrating to other country  for  better work and salary” I will not say them to not go abroad and work, Better go have good knowledge and please come back to our own country because our country need skilled person like you who have lots of experience to make our own country better.

The best thing I learned from this report writing is the psychological contract in my life. It helped me to understand about the feeling of other person and their nature, how to motivate people around me. I have done lots of improvement in my personal life and in my college life. As the world is changing. We all are also changing in the flow of world of work is changing. Change is necessary in every people and world of work without out making change we cannot succeed in our life or make new goals. I learned to how to write a report in effective way as well as I learned more about Microsoft word their uses. The interesting part what I learned is about references. If I write any report by myself working so hard, researching on it. If anyone else copies my word and get credit on my report will be so bad for me. So giving the credit to the person who have done wonderful work to know about any topic we must give the credit to them if we are coping there lines. This was my second research on this topic at first I felt so much boring making research and writing report in it but now days I feel so glad to research on any topic and to know more about the topic am writing, it’s not the process of reading and writing on the topic, it process of knowing and making questions about the topic and knowing more about new things and our history. I am made lots of improvement in writing report and am going to make more improvement in future too.

9. Appendix


Task
Date
Assessment started
12th December 2014
Draft paper submission
21st December 2015
Start working on report
23rd December 2015
Draft submission to tutor
13th January 2015
Final report submission
18th January 2015

10. References

Clifton, 2011. Coming job war, s.l.: Clifton.
Europe Agency for safety and health at work, 2014. The changing world of work. Second ed. Europe: Europe Agency for safety and health at work.
Guest , 2007. Psychological Contract, s.l.: s.n.
Gupta, S., 2014. Mr. [Interview] (16 01 2014).
International Journal of Business and Social Science, 2012. Concept of Psychological Contrac. Effect of Human Resource Management Practices on Psychological Contract in Organizations, III(19), p. 118.
Shampiro, 2004. Psychological Contract, s.l.: Rousseau.
The Himalyan Times, 2014. http://www.thehimalayantimes.com. [Online]
Available at: http://www.thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Youth+migration+and+development&NewsID=386990
[Accessed 20 12 2014].
V S P Rao, 2013. Human resource management. 3rd ed. New Dheli: Excel books.


Buddha Air Marketing Analysis

Report on marketing environment of Buddha Air



By
 Birendra Khadka
 Satish Rauniyar                     
 Saurav Ghimire                
 Sujan Chokhal                         

Abstract
The purpose of this report was to learn and analyze on the subject Introduction to marketing, we have chosen Buddha air as our analyzing company, and we have done Literature review, Methodology, Micro environment and Macro environment analysis to understand all about marketing factors.




Acknowledgement
We  express our warm thanks to Mr. Rajan Thapa  for giving much more information, providing knowledge about this marketing, making us understand analyze Micro and macro environment, other analysis and gladly for teaching us. We thanked all our group members who were always happy to work with each other, share opinion and thought to each other, secondly we would like to thank Mr. Rupesh Jhosi (marketing manager of Buddha Air), Mrs. Binda Thapa, Mr. Rupak Thapa and whole Buddha air family and lastly we would like to thank to islington business, school all islington family for giving us the great opportunity and guiding us.
  

Contents








1.  Introduction

Buddha Air is a privately operated largest carrier in Nepal. It came into operation on 11 October, 1997 with one brand new Beech 1900D aircraft following liberalization of the aviation sector after restoration of democracy in 1990. At that time it was conducting flights to five destinations.
Headquartered in Jawalakhel, Lalitpur of Nepal, Buddha Air’s flight network covers a dozen domestic destinations and international destinations including Varanasi of India and Paro of Bhutan (chartered only). It now owns nine aircrafts.
Year of operation 11/10/1997 executive chairman Surendra Bahadur Basnet
Managing Director Birendra Bahadur Basnet
Type of Business intl. /Domestic | Schedule flight operator type of aircrafts Beech 1900D | atr 42-320 | atr 72-500 no. of aircrafts nine [3 aircrafts of each category]
On 11 October 1997, Captain RK Sharma and German pilot Captain Kevin ST flew Buddha Air’s first batch of 16 passengers on flight BHA 100 on board the Beech craft 1900 D. With the call sign 9N-AEE from Kathmandu’s domestic airport, flight BHA 100 took its hour long flight to Mt Everest and back – an achievement no airlines had done in its maiden flight. This helped to set confidence in Buddha Air in motion.

Image source - (Air, 2015)

2.  Literary review

By (Shresth, 2008)
Buddha Air Private Limited is a growing private airline company with annual sales of almost Rs. 300 million and a startup investment of over Rs.600 million. It has around 350 employees. Despite strong competition with two main competitors and several small ones, Buddha Air has captured 43 percent of the Nepali airline industry’s market.
Although Buddha Air offers the same products/services as the other airlines do, it is different in that it fleets Beech 1400D and Beech 1400Cs aircrafts which are particularly well suited for the geographic conditions of Nepal. Because of its small planes, it achieves high occupancy rates. It strongly emphasizes customer service, it is reliable, it offers the best prices in the industry, and it has a strong emphasis on safety. Advertisements and promotions include a frequent flyer program. It sends pilots periodically to training programs, and its employees understand that Buddha Air stands for quality and superior service and they work hard to accomplish these goals. It also emphasizes internal efficiency. Consequently, it has a strong brand image and is the market leader in Nepal. It is the airline of choice in Nepal because of its reliability, punctuality, and safety. Officers of UN are strictly advised to fly Buddha Air. 
Buddha Air does not seem to have a formal process to formulate and communicate strategies. Everything is done in a top-down manner by the Managing Director of the company. It does not have any formal strategic planning system nor does it emphasize the formal strategic management. It is a family owned business where the Managing Director and the Chairman exercise almost all the decision making power. The Managing Director is the only person in the company who can bring about change. 
The Managing Director constantly watches the competition, finds unfulfilled niche markets, and aggressively pursues them. The marketing department is charged with achieving product/service differentiation and has the greatest number of employees. The HR and R&D departments exist, but are not strong. The Airline Management Information System (AMIS) is used for paperless ticketing. 
There are no written strategic plans or statements of vision, mission, objectives, or strategies. Buddha Air works on yearly planning basis. They evaluate past achievements and set targets for the next
Strategic management in Nepal …14  
Year. They do not do their own research on industry trends and practices but instead use an external research company. The Managing Director is in regular contact with the Department of Civil Aviation and is informed of any changes in government policies. 
Despite the lack of formal vision, mission, objectives, or strategies, the company has been quite successful for the past eight years.  Buddha Air stands as the leader in most of its markets. Initiatives are made to defend their market share and capture additional market opportunities whenever competitors challenge them. The AMIS system that Buddha Air has provided information regarding competitors’ flights, operating costs etc. Under these circumstances, Buddha Air can easily access opportunities and move into new markets.

3.  Methodology

3.1  Primary

By Mrs. Binda Thapa (HR manager of Buddha air) (Thapa, 2015)
Many types of fare - Normal fare and another type of fares targeting low income customers like apex, bravo, Charlie, delta, eco fare and is provided on first come first service basis. If there are many seats left then those tickets are also available on low fare.    Only for Nepali and Indian fare have different fare service other passengers paying fares on dollar should pay same amount for all types of seat.   2 flights a week to Banaras as international flight and Bhutan on charter basis.  More flow of passengers during festive seasons. 
By. Rupesh Jhoshi (Marketing manager of Buddha Air) (Joshi, 2015)
Promotion- many types of passengers 1. Nepali and Indian 2.dollar customers 3. Rest fare passengers. For Nepali totally media promotions. For dollar customers different visit to different country.  For rest fare door to door promotion. Places: Sales counter throughout country. Main office and training center in airport hangar. Physical environment- depend on foreign tourist and due to strike there will be less flow of tourist which affects the company’s work difficult. And due to political instability no movement of Nepalese people also. More Nepali passengers compared to foreign passengers 70:30 ratio. And market share of the airline in domestic market is 65%. Major competitor Yeti airlines quite competitive required however there is strategic tie-up and they do cooperative matters together. The major principle of Buddha air is to give their customers timely and safely journey. No other company can compete on their plane sizes. Many Nepali customer’s only want cheap fare. The reason why the airline is working because the company provides cheap fare but with proper timings of flights. On festive seasons the flight from Kathmandu to other destinations are expensive and immediately after festive seasons flights to Kathmandu are more fare. The fare rate are not stable as they might change by huge margins within days. This mainly depends on demand and Supply. The Company uses social network for customers’ feedback. The company recognizes their main customers. They provide with customers card like royal card and silver card and soon to come diamond card. Total fleet size of the company is Eight. The major customer target is every type of customers who uses plane as the transportation. Future vision of the airways is to increase international destinations like Delhi and others. Total staffs 700 proving top salary among other organizations in Nepal. Very less leaving of staffs. More than half facilities compared to yeti to staffs. The major strength is its brand name being a 17 years old company. Increase in technological side from time to time as Airline Company mainly works on technological factors. People are frightened to use plane due to many accidents of planes. To maintain the market share is their major vision also. There are mainly effects to the company due to worse airport system of Kathmandu. It is the 7th worse airport in Nepal. The technology used in Kathmandu airport are outdated in late 90’s.  No night flights. Because of no demand. Only on 3 destinations there are night flights. The operations started in 1997. Only from last year the airline has not increased its fleet size. No affect to company’s operation due to Ebola but was slightly affected due to swine-flu. Also due to climate change there cannot be forecasting of weather. Sometimes it leads to loss sometimes to profit. Company cannot depend on weather forecast websites or applications. No compensation to customers if flights are cancelled due to any reason. Counters are closed 15 minutes before the flight time and the company have strict policy regarding the same. People don’t come late for checking in Kathmandu but in other places people normally come late. There is no e- checking system in country but online booking and payment is possible nowadays. People do use credit card system in Nepal nowadays.

3.2  Secondary

Buddha Air envisions itself as the safest, most reliable and comfortable means of transportation. From the moment any passenger books our tickets, we ensure that our passengers get the best service.
All passengers are backed by third party, passenger baggage legal liability insurance including bodily injury/ property damage claim of up to US$ 60 million for Beech 1900, US$ 100 million for ATR42-320 and US$ 150 million for ATR 72-500. In case of passengers travelling in Buddha Air, we offer a provision of insurance claim of up to US$ 20,000 per passenger. Our aircraft are backed by Pratt & Whitney’s complete fleet maintenance and manpower plan, which includes 100% quality maintenance.
The insurance of Buddha Air is handled by the leading insurance broker in the Lloyds market, K.M. Dastur and has the leading insurance underwriter of the world, GIC-India.

Ø  Buddha Air provides flights to thirteen destinations within Nepal and has its headquarters in Jawalakhel, Lalitpur.
Ø  We have comfortable buses that transport you from the terminal to the aircraft.
Ø  In case of flight cancellation due to bad weather conditions we provide immediate refund on demand.
Ø  Wheelchairs or portable oxygen cylinders can be arranged for passengers with special needs. In case passengers need emergency medical services we can arrange for ambulances upon arrival at the destination.
Ø  Underage children traveling unaccompanied are especially looked after by the airport staff in the terminal and by the flight steward while in the aircraft.
Ø  All flights serve nonalcoholic drinks as well as the latest edition of national dailies and Yatra.
Ø  Passengers can join frequent flyer program with the Royal Club and earn points. Royal Club offers several benefits to our valued clients. Click here to know more about Royal Club.
Ø  We also provide cargo services which are handled by the cargo division. Click here to view our cargo rate sheet.
Ø  Buddha Holidays is our very own travel and tour management company dedicated to our clients, which can assist you in planning and organizing your holiday trip in Nepal, Bhutan and Tibet. Buddha Holidays also offers some exciting tour packages within Nepal, Bhutan and Tibet.


4.  Micro Environment

4.1 Marketing mix 7p’s

Product
Ø  The company (Buddha Air) provides their passengers with various national and international flight (only Banaras) facilities.
Ø  They also provide their employees with various national and international training. The national trainings are generally held in Buddha air hangar located in Tribhuvan International Airport, Kathmandu whereas international trainings are generally held in countries like USA, Singapore and France.
Ø  They also provide courier service throughout the country.

Place
Ø  Buddha air covers not just only almost every domestic airports of the country but also one international destination, Banaras and also Bhutan on charter basis.
Ø  It has got sales agents and sales counter throughout the country for ticket sales for customers.
Ø  Training center and main office located in Tribhuvan International airport hangar.

Price
Ø  The airline service company provides various discount and offers various facilities to its regular customers.
Ø  On festive seasons the flights from Kathmandu to other destinations are expensive and immediately after festive season ends flights to Kathmandu are expensive.
Promotion
Ø  The company uses promotion materials like print and other types of media for Nepalese and Indian customers, international visits for foreigners and door to door for people from other countries working in Nepal.
Ø  They also use social media like Facebook for taking customers feedback regarding their services.
People
Ø  They have very low ratio of employees leaving the organization. And if any employee leaves the company they have other intentions but join other airline company in Nepal.
Ø  They also have very good reputation on giving salaries to the employees according to the company’s HR manager, the pay scale of the company’s employee are 50% more than their competitors in market.
Process
Ø  Buddha air have now started online booking and payment service to provide their customers with more ease to secure their seats in the flights.
Ø  They also facilitate their customers with airport baggage checking and flight information system.
Physical Environment
Ø  The airline company’s planes have comfortable seats and enough leg space for passengers which is comparatively better than their competitor’s.
Ø  Many of the company’s customer give positive feedback to their services. They usually rate it as excellent service.

4.2 Porter’s five forces

Bargaining power of customers: High
Ø  Standard products and services
Ø  Customers have many options to choose from
Ø  Customer can compare easily other alternatives using the internet

Bargaining power of suppliers: High
Ø  Buddha airline has prescheduled flights and require certain amount of fuel. Fuel is one of the most important cost factor.
Threat from substitute: High
Ø  Numerous other Airlines
Ø  Switching costs among other airlines are low
Ø  Other means of Transportations
Threat of entrance: low
Ø  Very high capital required for entry
Ø  Low profit margin
Ø  Dominated by famous airlines
Competitive rivalry: High
Ø  Numerous competitors like Yeti, Simrik, Agni and others
Ø  Fierce price competition

4.3 Value Chain analysis

In Nepal’s domestic airline industry the close competitor to Buddha air is Yeti airlines as they have market share of 63.26% and 31.65% respectively. There while comparing we have mainly focused on Yeti airline as other airlines can’t give tough competition to Buddha airline and Yeti airline is the only airline company which give close competition to Buddha airline.
The fleet size of Buddha airlines is 8 and have two different types of airplanes other hand Buddha airline have 7 fleet size and have only one type of airplanes Yeti airlines also operates in STOL (short takeoff and landing) whereas Buddha air doesn’t operate on those types of airports. The cargo service provided by Buddha air lines are comparatively more expensive then the cargo service provided by Yeti airlines. Though Buddha airlines is just one yeas older than the Yeti airline (Buddha started its operation in 1997, Yeti airline started its operation in 1998) but has been able to maintain their brand name throughout the year. According to Buddha airlines HR manger Mrs. Binda Thapa the pay scale of the company is 50% higher than Yeti airlines and is amongst the highest payscale of whole country.

5.  Macro Environment

5.1 PEST ANALYSIS

Political
Ø  Instable Political conditions
Ø  Government getting serious about development of aviation industry
Economical
Ø  Radical increase in fuel price
Ø  Unsatisfactory economic growth of the country
Social
Ø  According to the census in 2011, over 57% of the population falls into the 15- 59 age group category. Which means if marketed properly there is a huge chance of the organization to grow within the country.
Ø  In FY 2012/2013, Nepal saw an influx of 803,142 tourists, an increase of 20.6% compared to FY 2011/2012. This also can help the organization to grow.
Technological
Ø  In recent years, there has been significant improvement in telecommunication services in Nepal with a growing number of users and adoption of new technology. Which benefits the aviation service to communicate with air traffic controllers properly and avoid unwanted accidents.

6.  SWOT

6.1 ANALYSIS

Strength
Ø  Institutional aim to improve
Ø  Experienced airline company
Ø  Brand Image
Ø  Seventeen year of trusted flying

Weakness
Ø  Shortage of minimum facilities in airports
Ø  Limited fleet size
Ø  Limited operation capacity
Opportunities
Ø  Growing demand for adventure travels
Ø  Low competitor
Ø  Nepali people is steadily accepting and using air transport more often
Threats
Ø  Existing road ways
Ø  Feeling of risk about Nepali air transport             
Ø  Social and political instability
Ø  Slow economic progress of the country



6.2 Strategy Development

Weakness to Strength
Ø  Create own airports facilities to build more brand image.
Ø  Improve Quality if Fleet.
Ø  Turn limited operations so unique to grab more customers.
Threats to Opportunity
Ø  Make them feel airways are faster and better than roadways.
Ø  Make good advisement to views there is no risk Nepali air transport.
Strength to Opportunity
Ø  Show improvements to the customers see the difference of their service.
Ø  Make experience as Excellency.
Ø  Utilize their Brand Image in CSR (Corporate Social Responsibility).

7.  Recommendation

Ø  Buddha air must introduce to tourism packaging for multiple known destination to the travelers, mostly for tourist.
Ø  They should compensate with passenger rather then returning their money and fixing the air ticket with other possible airline company
Ø  Competitors are providing snacks, Buddha air must come up with effective methods rather than giving toffee and chocolate.
Ø  They must inform the passenger half an hour before who are late for flight by messaging. 
Ø  They must give token to their customers like key rings, calendar’s, magazines, etc. It will help as advertisement and will be always in mind of costumers.




8.  Conclusion

After our primary and secondary research about Buddha air we have been able to prepare this report. While doing our group research we came across various factors that are related with the company and affect the operations of the company. Buddha air is more than 17 years old and has a good brand image. It is without any doubt the most popular name in domestic airline service in Nepal. We had a chance to meet the company’s HR manager and Marketing manager and ask them our queries directly which also gave us more boost to make our research paper better.
We analyzed Buddha air’s various analysis methods like SWOT analysis, PEST analysis, Marketing mix and porter’s five forces to understand micro and macro environment of the organization.  This research actually helped us to understand more about airline industry and also make ourselves understand more about the practical world.

9.  References

@airbuddha, 2015. Marketing, Kathmandu: Twitter.
@buddhaairnepal, 2015. Costumer review , Kathmandu: Instagram.
Air, B., 2015. https://www.facebook.com. [Online]
Available at: https://www.facebook.com/buddhaair
[Accessed 3 April 2015].
Blythe Jim, 2005. Marketing. In: Third, ed. Essinentials of Marketing. Harlow: British Library.
Buddha Air, 2015. https://www.buddhaair.com/. [Online]
Available at: https://www.buddhaair.com/
[Accessed 1 April 2015].
Joshi, M. R., 2015. Marketing - Buddha Air [Interview] (9 April 2015).
Mecgh KC, s. t., 2015. Sales of buddha air [Interview] (1 April 2015).
Michael, B. W. a., 2008. Marketing. In: Thirteenth, ed. Concepts and Cases. New Dheli: Third repprint.
Shresth, D. R. G. a. B. K., 2008. Kathmandu University School of Management Occasional Paper. Strategic Management in Nepal, 3(4), pp. 13-14.
Thapa, M. B., 2015. Marketing - Buddha Air [Interview] (9 April 2015).